The One-Person Marketing Agency
How I built a marketing agency of one on monthly retainers, and how I run it now with AI as my only employee.
Instant access. Read it in the RichUx Academy app or download the PDF.
“Just seeing the organic content and learning about the idea of OPMA got me my first client. It is very worth it, I highly recommend!”
The OPMA model, rebuilt for the AI era.
AI is your first hire.
Claude Code, building apps for clients, AI in every workflow. Part 3 is new: how I run three retainers in a few hours a day with AI as my only employee.
The model still works.
One person, a short menu of services, clients on monthly subscriptions. Parts 1 and 2 show exactly how I built it, client by client, with the real numbers.
Marketers with skills.
You can already do the work and you want recurring income instead of one-off gigs. This isn't a beginner's intro to marketing.
37 chapters.
Part 1: Tales of a Full-Stack Marketer
- 02Back Against the Wall
- 03Finding Courage
- 04Gaining Momentum
- 05The 7-Star Experience
- 06Becoming Magnetic
- 07The Biggest Mistake I Made
- 08Leveling Up
- 09Five-Figure Fractional CMO
Part 2: How to Start an OPMA
- 10How I Generated $20,333/Month as a Solopreneur with No Employees, No Office and Working Less Than 5 Hours a Day
- 11From Skills to Subscription
- 12Future-Proof Thinking
- 13How Do I Build a Menu of Services?
- 14My Full-Stack Menu
- 15How to Allocate Time to Each Client
- 16“Unlimited” Package Pricing
- 17Demand-Based Pricing
- 18How to Get Clients the Easy Way
- 19How to Keep Clients for Longer
- 20What Does It Look Like to Work with a OPMA Client Long-Term?
- 217-Step OPMA Startup Checklist
Part 3: The AI-Native OPMA
- 22How I Generate $14,000/Month from 3 Clients, Working 2-4 Hours a Day with AI as My Only Employee
- 23The $10,000 Power-Up is Now $200/Month
- 24The 4th Pillar
- 25Your First Hires Are Not People
- 26Control the Tech Stack, Except This One
- 27The 2026 Menu
- 28The AI-Native OPMA in Action
- 29The Perfect Client
- 30The Hour is Still Held
- 31The Laid-Off Marketer’s Advantage
- 327-Step AI-Native OPMA Startup Checklist
The idea alone has landed people clients.
“The OPMA methodology is the core strength — clear frameworks with enough depth to actually use. It’s not recycled internet advice. The program is actively evolving to incorporate AI and Claude Code into agency workflows… Rich himself is sharp, responsive, and honest.”
Matthew Henderson (CA)“This course helped me land one of my first clients, with potential of being a long term opportunity, and many more future clients to come! Best decision I've ever made!”
“$8,350/month with me as the only employee.”
- “Landed marketing-related work while still in the cohort.”James Doran (US)
- “Not another hype or influencer-rewrapped course.”Hunter Floyd (US)
- “The material is constantly updated to meet the demands of the modern marketer.”Brandon Douglas Johnson (US)
- “It isn't like most courses that sell a dream.”Lewis Ford
Individual reviews reflect individual experiences, not typical or guaranteed outcomes.
Rich Ux
I've run my own marketing agency of one for years: a handful of clients on monthly retainers, no employees, no office. This book is how I built it, with the real clients and the real numbers.
I teach the model on YouTube (33K subscribers, 250+ videos) and inside RichUx Academy and the Rich+Niche community, where marketers are building their own.
Pick up where you left off, on any device.
The book lives in the RichUx Academy app. It keeps your place on every device, and the app installs to your home screen like any other.
- Read on your phone, tablet or laptop
- Keeps your place across devices
- PDF download included
- The audiobook, read by Rich, is on the way. You'll be able to add it in the app
Questions
Build the agency of one.
The model, the clients, the numbers, and how AI changes the job. $27.
★★★★★4.7 on Trustpilot · 100+ reviews